Client: Independent Carpentry Duo (2-person team)
Role: Visual Designer
Deliverables: Logo, brand identity system, business cards, website design
Role: Visual Designer
Deliverables: Logo, brand identity system, business cards, website design
Overview
This project was for a Toronto-based carpentry duo specializing in custom furniture, home renovations, and detailed woodworking. With a growing client base and a steady stream of word-of-mouth referrals, they wanted a cohesive brand and simple website to showcase their work and attract new projects.
This project was for a Toronto-based carpentry duo specializing in custom furniture, home renovations, and detailed woodworking. With a growing client base and a steady stream of word-of-mouth referrals, they wanted a cohesive brand and simple website to showcase their work and attract new projects.
Objective
The goal was to create a clean, professional identity that reflected their craftsmanship, reliability, and down-to-earth approach. The brand needed to feel approachable and authentic—while also communicating quality and attention to detail.
The goal was to create a clean, professional identity that reflected their craftsmanship, reliability, and down-to-earth approach. The brand needed to feel approachable and authentic—while also communicating quality and attention to detail.
Design Approach
I designed a minimalist logo inspired by traditional woodworking tools, paired with a warm, neutral colour palette to reflect the natural materials they work with. Typography was kept bold yet friendly to convey strength and trust. The one-page website included a services overview, photo gallery, and contact form—designed to be easy to navigate and mobile-friendly for clients on the go.
I designed a minimalist logo inspired by traditional woodworking tools, paired with a warm, neutral colour palette to reflect the natural materials they work with. Typography was kept bold yet friendly to convey strength and trust. The one-page website included a services overview, photo gallery, and contact form—designed to be easy to navigate and mobile-friendly for clients on the go.
Outcome
The result was a grounded, versatile brand that the team proudly uses on business cards, work vans, and social media. The website gave them a professional online presence and helped streamline their project inquiries.
The result was a grounded, versatile brand that the team proudly uses on business cards, work vans, and social media. The website gave them a professional online presence and helped streamline their project inquiries.
